← THE BRAND VOICEPRINT
The free reading · 3 minutes

Your brand has a voice.
Let's put it on the board.

Most brand voices are described in adjectives, which is why most AI copy sounds the same. This short reading runs a miniature version of our Voiceprint process: sort a few words, answer a few questions, and watch your brand land as a coordinate across 8 measurable channels, like faders on a mixing console.

No email required to see your result. This is a single-reading approximation; the full Session combines three.

Step 1 of 3 · The word sort

Tap 5–8 words that sound like your brand.

Go with your gut. If you hesitate on a word, skip it. Hesitation is an answer.

0 / 8 selected
Step 2 of 3 · Calibration

Six questions with no safe answers.

These pin down what the words can't.

Your result

This is your Voiceprint.

Sample only. This is what your type sounds like in an ad, not your brand's line yet.

What the 8 channels mean
FFormality

street ↔ ceremony. How dressed up the language is. F2 texts you; F9 sends its regards.

LLexicon

plain ↔ elevated. The size of the words. L2 says use; L9 says utilize, and means it.

TTempo

clipped ↔ flowing. The rhythm of the sentences. Percussion at one end, strings at the other.

WWarmth

reserved ↔ intimate. How close you stand to the reader. A handshake, or a hand on the shoulder.

SStance

peer ↔ authority. Who's talking: a fellow traveler, or the expert in the room.

EEnergy

serene ↔ electric. The voltage on the page. Spa-quiet to can't-skim-past.

HHumor

earnest ↔ irreverent. How much play is allowed, and what kind.

BBoldness

diplomatic ↔ provocative. How many fights you'll pick, and with whom.

Distinctiveness–

Your voice type–

FREE · YOUR FULL READING

Eight numbers just told you who you sound like. The full reading tells you what each one demands of your copy.

Your full reading explains every dial at its number: what it means, what it demands, and what averaging does to a voice like yours. I'll email it to you, and it opens instantly.

FOUNDING HUNDRED · $249 UNTIL 100 SPECS SHIP · THEN $500

That was the diagnosis. This is the prescription.

The Starter Spec turns your result into rules your AI can actually follow: the full Session (complete word sort, 12 calibration questions, blind faders), then behavioral rules for all 8 channels, a context map, a blocklist, and install steps for ChatGPT, Claude, or Klaviyo. Assembled by the system, then reviewed and signed by a human (me). In your inbox next business day. From then on, your AI writes like you from the first draft, and the words you'd never say stop showing up.

$500$249
Get my Starter Spec, $249
First-Output GuaranteeOne revision of your machine spec within 14 days of delivery, based on your feedback. T&Cs apply.
See all three doors

This free reading measures one signal: what you declared. The Starter Spec runs your complete self-paced Session at that declared voice. Verifying it against what you actually publish, and creating one voice for everyone who writes, is what the Live Session does.